Search engine optimisation packages

Today the internet is used extensively for searching information, especially business information. For any business, the website is both an online brochure and also a marketing tool, which can be a steady source of free leads and customers, if the website ranks well in search engines for the product or services being sold. However most web designers will only design the website of a business and often a customer searching for the website will not be able to locate it while using search engines like Google. A search engine optimisation firm can ensure that the website ranks well in search engines for the products or services which are sold by using various techniques such as content optimization, link building, social media marketing. Various SEO packages are available depending on the customer needs and marketing budget.

Typically the pricing for the search engine optimisation packages will be based on the number of products or services which have to rank well in search engines results. The SEO firm will analyse the search information to find the main keywords used by potential customers to find the websites in the same niche. They will then modify the content of the website if needed, prepare relevant content and also build backlinks to the website to improve its search engine rankings. One of the criteria for selecting a SEO firm are the results achieved in the past, customer feedback and pricing of the packages offered. The search engine optimisation packages are usually billed on a monthly basis based on results achieved.

Why many Indian SMEs have no websites

Many foreign companies wish to buy products from India, since it is easier to communicate in English. However, a major problem faced by them is that many Indian companies do not have a website, especially small businesses, who cater to the export market. This is because of the rampant corruption and nepotism in the Indian internet industry, and an extreme unwillingness to acknowledge and correct the many mistakes committed.

The main purpose why a small business will have a website is lead generation, so that new customers can contact them. However, one of the bitter facts in India is that if a small business owner is not well connected, all the leads generated by the business from their own marketing efforts will be stolen and diverted to their competitors by the few large Indian B2b websites which control the indian internet industry or citing fake security concerns. There is absolutely no transparency, a business owner has no redressal mechanism even when it is obvious that the leads and emails are stolen without a valid reason. In no other industry is this exploitation of small business owners so rampant.

Google had launched the Get Indian online campaign for encouraging SMEs to build their website with great fanfare, but it has met with limited success. The reason is the complete absence of people who understand the requirements of SMEs as well as website requirements. The Indian internet industry is extremely hostile to experienced webmasters, or anyone who experience working with SMEs. A webmaster who has worked offline also, will find the level of mediocrity, backstabbing and dishonesty online disgusting

The experienced webmasters in India are subjected to malicious defamation campaigns based on lies, and then expected to agree to identity theft attempts, wherein they will lose their experience, educational qualifications and savings of two decades for a chance to start life anew. If the webmaster does not agree to this extremely unfair and humiliating experience, it is almost impossible to earn any money and everyone who sabotages the business of the webmaster is given great rewards.

In an effort to force the webmaster to agree to the humiliating identity theft agreement, the webmaster is put under surveillance for years worse than a animal a zoo. This allows greedy unscrupulous scoundrels with powerful backers to make false claims of their involvement in the webmasters business, to steal privileges and lucrative assignments from the webmaster. Many of them are not even on talking terms or have contacted the webmaster, but they get fake references from powerful people to get positions of great power. Others do not leave an opportunity to frame the webmaster to force the webmaster to agree to identity theft.

Now it is easy to get fake references by flirting with a powerful person, who thinks he will never be penalised for his behaviour. However, it is not so easy to fake experience and understanding of how Indian SMEs work. So while the glamorous young girlfriend of the powerful men in the Indian internet industry may be extremely well qualified to start a college training women on the art of flirting and seducing powerful men to get positions of great power, she may the worst person to understand the needs of Indian small business owners many of whom have to work under very difficult conditions. When these powerful men shamelessly exploit and misuse the name of experienced webmasters to promote their young glamorous girlfriends, the biggest loser are the Indian SMEs, the Indian internet industry and the country as a whole.

To see how this girlfriend looks like check http://www.teckler.com/en/niche/Indias-Matahari-293636 whose flirting skills make powerful men in India forget all rules of decency, humanity and business.